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How does an eCommerce portal serve as the foundation for developing a Digital Network?

The end goal is to monetize the devices in the network as well as the businesses and the people that make up the other elements of the network. This goal cannot be achieved without integrated eCommerce capabilities.

The Product Catalog

Eliminate catalog constraints and allow the dealer to take full control of the products it chooses to offer for sale.

  • Configured for product and category flexibility.
  • Eliminate the need for multiple eCommerce sites to handle:
    • Office Products & Supplies
    • Furniture
    • Promotional Products
  • Provide the flexibility for rapid incorporation of multiple vendors.
  • Intuitive user interface necessary for managing a large product range.
Because your end goal is to expand the reach of the DCA into your customers' employee's remote locations and to monetize 100% of the devices in that hierarchy, you must be able to offer a diverse range of products.
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Vendor Integration

With multiple vendors and multiple cost files coming into play, efficient exchange of data between dealers and vendors must be provided.

  • Automatic product and vendor cost updates.
  • Vendor optimization to maximize profits.
  • Inventory updates from vendor distribution centers.
  • Ensure the customer has a first-class experience at the dealers' eCommerce portal.
Permits dealers' to take full control of vendor and product selection and provides the necessary tools to efficiently manage a large and diverse range of items.

Systems Integration

Between the Data Collection Agent, 2clixz Mobile, CRM, and accounting there are multiple systems integrations necessary for building a digital network.

  • Triggers for product fulfillment based on cartridge levels and usage.
  • Custom price lists to individuals and businesses via mobile.
  • Spend approvals and budget control.
  • Knowledge center eCommerce to CRM.
Allow users to seamlessly conduct business on the platform of their choice - mobile or desktop.
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Pricing Optimization

Pricing Optimization

The overriding objective is to provide a system designed to maximize the dealers' profits.

  • In addition to automating the optimization of vendor selection (minimizing cost), the selling price must be maximized.
  • Pricing a vast range of products cannot be done manually.
  • Simplistic cost-plus formulas will fail to maximize profits.
 

Content

Comprehensive and accurate product content is a key requirement for successful eCommerce.

  • Multiple product images.
  • Clear and accurate product titles and descriptions.
  • Dynamic decision-stage product content with automatic updates.
  • Full set of specifications and attributes.
  • Optimized for search via meta descriptions, titles, and keywords.
  • Industry-leading product categorization and cross-referencing.
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Search & Filtering

A bad search experience will almost certainly result in a bad customer experience.

  • The larger and more diverse the products in the portal the more challenging it becomes to provide a favorable search experience.
  • Accurate product categorization.
  • Sophisticated product filters on product specifications and attributes.
  • Predictive search technology.
Sales conversions will only be maximized when a search term produces the desired results.

The Three Other Elements You Will Need To Get Started Besides eCommerce.

Your_Online_Presence

Your Online Presence

Deploy your website to serve as your 24/7 salesperson and collector of data that will become the foundation for growing your business and your customer's businesses.

Mobile_Apps

Your Mobile App

Empower your customers to get online and to participate in the development of a powerful network designed to enable local business transactions to seamlessly take place.

Internet_of_Things

Your DCA

Simple to deploy and simple to install while providing major benefits to your customers in part by re-establishing centralized purchasing control over a decentralized workforce.

To learn more about deploying your eCommerce solution and building a digital network, please complete the form below and we will contact you.