Leveraging Data into Actionable Business Intelligence.
We are overwhelmed with a torrent of data but, buried in that data is mission-critical business intelligence. The key differentiator for a business is the ability to convert the raw data into actionable business intelligence.
The Data Collection Agent
Represents the foundation for developing a competitive edge over the dotcom behemoths without which you will underperform.
- The DCA provides data that is unavailable to competitors.
- All networked printing devices are discovered.
- All ink and toner levels are known.
- All usage patterns are known, and cartridge replacement dates can be calculated to the day.
- Laser-focused marketing is enabled, or, better still, auto-fulfillment becomes a reality.
The inbound marketing mantra - the right content to the right person at the right time becomes 100 percent possible when leveraging the raw data gathered by the DCA into actionable business intelligence.
CRM - The Knowledge Base
The single go-to location for learning everything you need to know about a contact and its activity.
- Data arrives from multiple sources:
- The data collection agent.
- Website visits and traffic sources.
- Chats and form submissions.
- Email opens and clicks.
- Your CRM performs the mission-critical role of organizing all this data under individual contact records.
- All contact records with a company domain are automatically matched up with the company.
Whereas the DCA is the single most important component for collecting data, the CRM is the single most important component for interpreting that data.
Google Analytics
Leveraging the full suite of Google Analytics data empowers users to understand the performance of their website.
- The volume and quality of website traffic is the key to the future health of a business.
- Flying blind and hoping for the best is no longer an option.
- Business owners must understand all their traffic sources.
- The results of traffic development efforts must be known and quantified.
- Performance must be measured against pre-set goals.
There will be no turning back. Customers now independently search online for answers, and for those who decide not to make an effort to provide them, their business will underperform those who do.
